katie boyer


Marketing & Communications Leader

Oakland, CA

Resume

I’m a mission-driven marketing professional with 13+ years leading cross-functional projects and go-to-market strategy at companies ranging from early-stage startups to large-scale organizations. I enjoy collaborating across product, sales, and leadership to turn complex ideas into clear stories that resonate with the target audience.

Upstream Tech (HydroForecast)

Marketing Lead, B2B (2024 – 2026)

  • Owned marketing strategy and execution for HydroForecast, an AI-powered SaaS platform serving hydropower operators and utilities globally. Translated complex concepts into content, campaigns, and sales enablement for a niche, highly technical B2B buyer.

  • Scaled content and webinar-driven quality lead gen resulting in marketing touchpoints for nearly half (48%) of all active pipeline deals, including one webinar campaign that became the highest-attended in company history. Also used performance data to improve lead quality ~9x across paid channels.

  • Managed marketing team budget, brand guidelines, a Marketing Coordinator, and external agency relationships. Reported strategy and results through recurring board and quarterly business review presentations.

  • Led rebrand and separation of two product lines with new websites, distinct LinkedIn presences, and refreshed brand guidelines to sharpen positioning for two very different buyer audiences. Built media relationships and pitched technical and leadership spokespeople leading to national press coverage.

Carbon Direct

Senior Product Marketing Manager, B2B (July 2022 – July 2024)

  • Create positioning frameworks and go-to-market (GTM) playbooks for all products and services based on market trends, competitive analyses, and customer feedback. Bring messaging to life across all marketing channels, including sales enablement, website copy, blog posts, social and email campaigns, and case study materials.

  • Manage complex product launches and go-to-market strategies to drive awareness and demand. Measure campaign success and optimize based on data-driven learnings.

  • Partner with Sales and Client Managers to grow the pipeline of qualified leads and optimize the customer journey funnel.

  • Own sales enablement materials including a full refresh of the pitch deck content in a scalable format, talking points and FAQs, email templates, and one-pagers customized for different target audiences.

Thumbtack

Product Marketing Manager, B2C (March 2021 – July 2022)

  • Owned complex cross-functional GTM strategic planning and prioritization across stakeholders in product, operations, legal, design, research, analytics, customer service, growth marketing, and senior leadership.

  • Managed user research and competitive insights that inform product and marketing prioritization.

  • Responsible for feature positioning, messaging, channel strategy, and creative execution for new product launches including a successful launch of a membership pilot and net-new features.

  • Created narratives that communicate unique value propositions, including company-wide messaging repositioning to focus on a new audience to drive higher LTV.

OpenTable

Senior Product Marketing Specialist, B2B for Restaurants (2020 - 2021)

  • Developed the strategy, product positioning, and messaging to drive acquisition and retention, and solidify the company's leadership in the market. Collaborated cross-functionally from the product ideation stage through campaign execution.

  • Owned product marketing roadmap and go-to-market strategy for new and improving products—including market research, pricing recommendations, positioning and messaging, audience segmentation, and multi-channel marketing campaigns.

  • Drove acquisition and retention for top revenue-generating products while also creating new streams of revenue.

Goodreads (an Amazon company)

Various roles across Marketing & Sales Program Management (2013 – 2019)

  • Led cross-functional roadmap prioritization and delivery with Product, Marketing, Design, Engineering, Data Science, driving 31% YoY growth in acquisition and engagement.

  • Managed a $5M–$7M+ annual ad business, growing revenue up to 86% YoY and consistently exceeding targets.

  • Optimized campaigns using audience insights and performance data, achieving a 5X increase in email conversion and a 15% increase in sales pitch close rates.

Go Overseas

Marketing Director (2011 - 2013)

  • Owned and executed strategy to improve site traffic volume and quality through marketing, SEO, and site content which resulted in almost 200% YoY increase in pageviews.

  • Client relationship management and sales support with 30+ clients. Managed and mentored interns and other marketers.

  • Managed and marketed all volunteer abroad listings and content as well as writing, editing and sourcing content. Solicited and reviewed pitches, hired writers for content creation, edited articles, and marketed content.

Education and Skills

  • BS in Journalism/Public Relations with Spanish minor at California Polytechnic State University - San Luis Obispo

  • Skills across strategy & execution: product marketing, GTM strategy, sales enablement, project management, cross-functional collaboration, reporting & data analysis, market research, media relations/PR, content strategy, event & conference marketing, account-based marketing (ABM), budget & vendor management.

  • Tools: HubSpot, Salesforce, JIRA, Asana, Excel, Google Analytics, Canva, G-Suite, AI tools (Claude, ChatGPT)

Volunteering

  • Consultant helping build websites and email marketing campaigns.

  • Event planning—from fundraisers to donation-based art shows to sponsored corporate events.

  • Company culture activities including book clubs, charity events, women in tech networks, etc.