katie boyer


Marketing & Project Management
@ Goodreads


tech saavy.
bookish.
feminist dreamer.
writer wannabe.
music lover.
organizing nerd.

Goodreads_289.JPG

background

communications, project management, and marketing enthusiast.

work and volunteer experience varying from event planning, public relations, marketing, writing, fundraising, community development, and more.

have interesting ideas/projects you think would be a good fit? talk to me.


WORK EXPERIENCE

Goodreads (an Amazon company)

San Francisco, CA

Marketing Specialist (2019 - present)

  • Project management for long-term marketing initiatives and product integration experiments to drive strategic value for Amazon

  • Partner with product management

  • Partner with data science team to identify audience cohorts and analyze campaigns and experiments.

  • Partner with design team to create templates and best practices for campaign assets.

  • Campaign management for $5M annual ad business

Ads Account Manager (2015 - 2017) & Sales Account Executive (2018)

  • Partnered with Sales, Design, Product and Engineering teams to create processes and templates for custom sponsorships

  • Created and owned team tenets, SOPs, training for certain lines of business

  • Campaign management for $5M annual ad business across multiple verticals

  • Grew revenue 86% YoY for owned verticals

  • Partnered with Sales and Product to run beta tests and roll out new ad products

  • Sold and executed largest and first-ever sponsorship for offline event - Goodreads Choice Awards Anniversary Celebration

  • Sold and executed first-ever custom sponsorship for a new vertical (telecom)

  • Owned non-endemic verticals with large, complex needs and goals (entertainment vertical plus book-related clients like reading subscriptions, Audible, etc)

Ads Marketing Coordinator (2013 - 2015)

  • Develop and implement marketing and advertising materials

  • Coordinate processes and assist in campaigns, track sales data, maintain promotional materials inventory, plan meetings and trade shows, maintain databases and prepare and distribute reports.

  • Facilitate the internal workflow and administrative activities across the team.

  • Assist in communications with clients and ad agencies.

Go Overseas

Berkeley, CA

Volunteer Abroad Website Marketing Director (2011 - 2013)

  • SEO

  • Content management based on audience insights

  • Managing interns and freelances

  • Client services & account management

  • Project management

ProWorld

Oaxaca, Mexico

Community Development Intern (Fall 2011)

Intrax

San Francisco, CA

Public Relations Intern (Summer 2011)

Cal Poly Arts

San Luis Obispo, CA

Marketing Assistant (2009-2011)