communications, project management, and marketing enthusiast.
work and volunteer experience varying from event planning, public relations, marketing, writing, fundraising, community development, and more.
have interesting ideas/projects you think would be a good fit? talk to me.
Goodreads (an Amazon company)
San Francisco, CA
Marketing Specialist (2019 - present)
Project management for long-term marketing initiatives and product integration experiments to drive strategic value for Amazon
Partner with product management
Partner with data science team to identify audience cohorts and analyze campaigns and experiments.
Partner with design team to create templates and best practices for campaign assets.
Campaign management for $5M annual ad business
Ads Account Manager (2015 - 2017) & Sales Account Executive (2018)
Partnered with Sales, Design, Product and Engineering teams to create processes and templates for custom sponsorships
Created and owned team tenets, SOPs, training for certain lines of business
Campaign management for $5M annual ad business across multiple verticals
Grew revenue 86% YoY for owned verticals
Partnered with Sales and Product to run beta tests and roll out new ad products
Sold and executed largest and first-ever sponsorship for offline event - Goodreads Choice Awards Anniversary Celebration
Sold and executed first-ever custom sponsorship for a new vertical (telecom)
Owned non-endemic verticals with large, complex needs and goals (entertainment vertical plus book-related clients like reading subscriptions, Audible, etc)
Ads Marketing Coordinator (2013 - 2015)
Develop and implement marketing and advertising materials
Coordinate processes and assist in campaigns, track sales data, maintain promotional materials inventory, plan meetings and trade shows, maintain databases and prepare and distribute reports.
Facilitate the internal workflow and administrative activities across the team.
Assist in communications with clients and ad agencies.
Volunteer Abroad Website Marketing Director (2011 - 2013)
Content management based on audience insights
Managing interns and freelances
Client services & account management
Community Development Intern (Fall 2011)
San Francisco, CA
Public Relations Intern (Summer 2011)
Cal Poly Arts
San Luis Obispo, CA
Marketing Assistant (2009-2011)