Resume
I'm a marketing and GTM leader with 13+ years of experience helping organizations launch products, reach new audiences, and grow. I've worked across startups, established technology companies, and mission-driven organizations, leading everything from product launches and marketing strategy to complex cross-functional projects.
Upstream Tech (HydroForecast)
Marketing Lead (2024 – 2026)
Owned marketing strategy and execution for HydroForecast, an AI-powered SaaS platform serving hydropower operators and utilities globally. Translated complex concepts into content, campaigns, and sales enablement for a niche, highly technical B2B buyer.
Scaled content and webinar-driven quality lead gen resulting in marketing touchpoints for nearly half (48%) of all active pipeline deals, including one webinar campaign that became the highest-attended in company history. Also used performance data to improve lead quality ~9x across paid channels.
Managed marketing team budget, brand guidelines, a Marketing Coordinator, and external agency relationships. Reported strategy and results through recurring board and quarterly business review presentations.
Led rebrand and separation of two product lines with new websites, distinct LinkedIn presences, and refreshed brand guidelines to sharpen positioning for two very different buyer audiences. Built media relationships and pitched technical and leadership spokespeople leading to national press coverage.
Carbon Direct
Senior Product Marketing Manager (July 2022 – July 2024)
Created positioning frameworks and go-to-market (GTM) playbooks for all products and services based on market trends, competitive analyses, and customer feedback. Bring messaging to life across all marketing channels, including sales enablement, website copy, blog posts, social and email campaigns, and case study materials.
Managed complex product launches and go-to-market strategies to drive awareness and demand. Measure campaign success and optimize based on data-driven learnings.
Partnered with Sales and Client Managers to grow the pipeline of qualified leads and optimize the customer journey funnel.
Owned sales enablement materials including a full refresh of the pitch deck content in a scalable format, talking points and FAQs, email templates, and one-pagers customized for different target audiences.
Thumbtack
Product Marketing Manager (March 2021 – July 2022)
Owned complex cross-functional GTM strategic planning and prioritization across stakeholders in product, operations, legal, design, research, analytics, customer service, growth marketing, and senior leadership.
Managed user research and competitive insights that inform product and marketing prioritization.
Responsible for feature positioning, messaging, channel strategy, and creative execution for new product launches including a successful launch of a membership pilot and net-new features.
Created narratives that communicate unique value propositions, including company-wide messaging repositioning to focus on a new audience to drive higher LTV.
OpenTable
Senior Product Marketing Specialist (2020 - 2021)
Developed the strategy, product positioning, and messaging to drive acquisition and retention, and solidify the company's leadership in the market. Collaborated cross-functionally from the product ideation stage through campaign execution.
Owned product marketing roadmap and go-to-market strategy for new and improving products—including market research, pricing recommendations, positioning and messaging, audience segmentation, and multi-channel marketing campaigns.
Drove acquisition and retention for top revenue-generating products while also creating new streams of revenue.
Goodreads (an Amazon company)
Various roles across Marketing & Sales Program Management (2013 – 2019)
Led cross-functional roadmap prioritization and delivery with Product, Marketing, Design, Engineering, Data Science, driving 31% YoY growth in acquisition and engagement.
Managed a $5M–$7M+ annual ad business, growing revenue up to 86% YoY and consistently exceeding targets.
Optimized campaigns using audience insights and performance data, achieving a 5X increase in email conversion and a 15% increase in sales pitch close rates.
Go Overseas
Marketing Director (2011 - 2013)
Led marketing strategy, content, and SEO for an early-stage travel startup, helping grow website traffic by approximately 200% year over year.
Managed partnerships and relationships with 30+ clients, supporting marketing campaigns and business growth.
Education and Skills
BS in Journalism/Public Relations with Spanish minor at California Polytechnic State University - San Luis Obispo
Skills: Go-to-market strategy, Product marketing, Marketing strategy and leadership, Product positioning and messaging, Campaign strategy and optimization, Customer and market research, Product launches, Cross-functional project management, Stakeholder management, Sales enablement, Marketing analytics and performance measurement, Content and communications strategy
Tools: HubSpot, Salesforce, JIRA, Asana, Excel, Google Analytics, Canva, G-Suite, Claude, ChatGPT