katie boyer

Marketing & Project Management
@ Goodreads

tech saavy.
feminist dreamer.
writer wannabe.
music lover.
organizing nerd.



communications, project management, and marketing enthusiast.

work and volunteer experience varying from event planning, public relations, marketing, writing, fundraising, community development, and more.

have interesting ideas/projects you think would be a good fit? talk to me.


Goodreads (an Amazon company)

San Francisco, CA

Marketing Specialist (2019 - present)

  • Project management for long-term marketing initiatives and product integration experiments to drive strategic value for Amazon

  • Partner with product management

  • Partner with data science team to identify audience cohorts and analyze campaigns and experiments.

  • Partner with design team to create templates and best practices for campaign assets.

  • Campaign management for $5M annual ad business

Ads Account Manager (2015 - 2017) & Sales Account Executive (2018)

  • Partnered with Sales, Design, Product and Engineering teams to create processes and templates for custom sponsorships

  • Created and owned team tenets, SOPs, training for certain lines of business

  • Campaign management for $5M annual ad business across multiple verticals

  • Grew revenue 86% YoY for owned verticals

  • Partnered with Sales and Product to run beta tests and roll out new ad products

  • Sold and executed largest and first-ever sponsorship for offline event - Goodreads Choice Awards Anniversary Celebration

  • Sold and executed first-ever custom sponsorship for a new vertical (telecom)

  • Owned non-endemic verticals with large, complex needs and goals (entertainment vertical plus book-related clients like reading subscriptions, Audible, etc)

Ads Marketing Coordinator (2013 - 2015)

  • Develop and implement marketing and advertising materials

  • Coordinate processes and assist in campaigns, track sales data, maintain promotional materials inventory, plan meetings and trade shows, maintain databases and prepare and distribute reports.

  • Facilitate the internal workflow and administrative activities across the team.

  • Assist in communications with clients and ad agencies.

Go Overseas

Berkeley, CA

Volunteer Abroad Website Marketing Director (2011 - 2013)

  • SEO

  • Content management based on audience insights

  • Managing interns and freelances

  • Client services & account management

  • Project management


Oaxaca, Mexico

Community Development Intern (Fall 2011)


San Francisco, CA

Public Relations Intern (Summer 2011)

Cal Poly Arts

San Luis Obispo, CA

Marketing Assistant (2009-2011)