Background
Marketing & project management expert
I'm a passionate marketer with 9+ years of experience at B2B & B2C tech companies & startups ranging across all aspects of marketing campaigns & product lifecycle. I enjoy cross-functional & data-driven problem solving focused on creative solutions.
My interest in storytelling started at a young age & drew me to journalism and creative writing.
I look forward to continuing to work with innovative companies & diverse groups to find new ways to grow and have a positive impact on others.
RESUME
OpenTable
San Francisco, CA
Product Marketing, Restaurants (Jan 2020 - present)
Own product marketing roadmap and go-to-market strategy for new and improving products—including market research, pricing recommendations, positioning and messaging, audience segmentation, and multi-channel marketing campaigns.
Drive acquisition and retention for top revenue-generating products while also creating new streams of revenue.
Goodreads (an Amazon company)
San Francisco, CA
Product Marketing Manager (2018 - Dec 2019)
Drive strategy and lead cross-functional team of Product, Marketing, Design, Engineering and Data Science stakeholders across Goodreads and Amazon to build, prioritize and execute on a marketing product roadmap. Initial results across ad campaigns, marketing channels, and product improvements drove 31% YoY growth in acquisition and engagement.
Manage ads/marketing campaigns for $7M+ annual ad business for Amazon teams like Prime Video, Kindle Unlimited, Audible, and more. Delivering results and exceeding goals with 20% YoY revenue growth.
Trained a team of ten employees on new tasks, increasing efficiency of account management and operational tasks by 25%.
Own and define business goals of increasing sign-ups and engagement for Amazon reading services like Kindle Unlimited and Prime Reading. Analyze metrics and trends to optimize campaigns to achieve results including a 5X increase in email campaign conversion rates.
Build custom sponsorship opportunities and integrated marketing campaigns in partnership with Editorial and Sales, resulting in a more scalable sponsorship booking and go-to-market process and 5X increase in sponsorship revenue YoY.
Account Manager, focus on go-to-market strategy and sales enablement (2015 - 2018)
Drove product marketing initiatives including beta testing and collecting customer feedback to incorporate into go-to-market plans and messaging/positioning for product launches and to inform product roadmap prioritization.
Sold/executed largest offline event sponsorship program and the first-ever custom sponsorship for a telecom client.
Made optimization recommendations for clients to successfully improve performance and build client trust via support on creative messaging, positioning, branding, and more.
Managed ads/marketing campaigns for $5M annual ad business. Exceeded goals 2X and grew revenue 86% YoY.
Ads Marketing Manager (2013 - 2015)
Developed and implemented data-driven marketing/advertising materials supported with audience insights and campaign results leading to a 15% increase in close rate of sales pitches.
Established reporting template and process for complex business needs and external clients involving multiple data sources and KPIs resulting in 10% increased efficiency for all campaign reporting.
Go Overseas
Berkeley, CA
Marketing Director (2011 - 2013)
Owned and executed strategy to improve site traffic volume and quality through marketing, SEO, and site content which resulted in almost 200% YoY increase in pageviews.
Client relationship management and sales support with 30+ clients. Managed and mentored interns and other marketers.
Managed and marketed all volunteer abroad listings and content as well as writing, editing and sourcing content. Solicited and reviewed pitches, hired writers for content creation, edited articles, and marketed content.
ProWorld
Oaxaca, Mexico
Community Development (2011)
Intrax
San Francisco, CA
Public Relations (2011)
Cal Poly Arts
San Luis Obispo, CA
Marketing Assistant (2009-2011)
Education and Skills
BS in Journalism/Public Relations with Spanish minor at California Polytechnic State University - San Luis Obispo
Key skills include: project management, product marketing, account management, sales, product management, organization, communication, data-driven storytelling, event management, data analysis, creative problem-solving.
Experience with Google Analytics, Salesforce, Excel, SQL, SEO, various ad platforms like DFP/DCM.
Volunteering
Consultant helping build websites and email marketing campaigns.
Event planning—from fundraisers to donation-based art shows to sponsored corporate events.
Company culture activities including book clubs, charity events, women in tech networks, etc.