katie boyer


Marketing, GTM, & Communications Leader

Oakland, CA

Product Marketing & GTM Consulting

I help teams make complex products easier to understand, bring new ideas and products to market, and move important marketing initiatives forward. I offer project-based, fractional, and contract support — bringing senior marketing experience without the commitment of a full-time hire.

Product Marketing & Positioning

I help teams make complex products easier to understand and easier to sell.
I dig into the product, audience, and competitive landscape, then turn what I learn into clear positioning, messaging, content, and sales materials.


GTM & Launch Strategy

I enjoy taking an ambiguous launch or new-market opportunity and figuring out what needs to happen next. I build the strategy, bring the right people together, and get hands-on with the work to make sure the plan turns into execution.


Fractional Marketing Leadership

I can step into teams that need senior marketing leadership (but not necessarily a full-time hire). I bring structure to priorities and cross-functional work, while staying close enough to help move important initiatives forward.


I also take on broader marketing, communications, or cross-functional programs that need an experienced owner. I’m comfortable connecting the dots across teams, managing stakeholders and timelines, and turning a complicated project into a clear plan that gets done.

Marketing, Communications & Program Management


Ways to work together

  1. Project-based consulting: A defined GTM, positioning, launch, research, or marketing initiative

  2. Fractional support: Ongoing senior marketing support without a full-time hire

  3. Contract / freelance: Embedded support for a team or longer-term initiative

Have a project in mind?
I'm currently taking on a limited number of
consulting and fractional engagements.
Let's talk →